DATA & EVIDENCE
Evidence is part of the product.
Merqiva is designed so buyers can understand not only what an opportunity says, but why it was considered relevant.
01
Source traceability
Material claims should link back to public sources where appropriate, with a last-verified date where practical.
02
Fact vs inference
We distinguish what a source states from what the analysis concludes. Unknowns remain unknown.
03
Confidence-aware research
Decision-maker and signal information is treated according to the strength and recency of available evidence.
What Merqiva does not claim
Public-source research can change. Contact roles can move. Signals can be misinterpreted. Scores can prioritize but cannot guarantee a sales outcome. Customers remain responsible for reviewing research before outreach.